Import procedures for eyeliner
Risk: Eyeliner may be declared as a generic “cosmetic pen” or “make-up pencil”, while its regulatory nature is an eye make-up cosmetic. A vague description may lead to wrong HS classification, inconsistent cosmetic notification and incomplete label/ingredient records.
Impact: If the cosmetic notification number, authorization letter, CFS/waiver basis, label claims, C/O or product description do not match, the shipment may be subject to additional document requests, customs channel escalation, delayed clearance and unplanned DEM/DET charges.
Approach: This article provides an E2E (End-to-End) checklist for importers to review HS code, duties, C/O, cosmetic notification, labeling, customs documents and pre-ETA risk controls before shipping eyeliner to Vietnam.
QUICK FACTS
| Item | Key review point | Operational note |
|---|---|---|
| Product scope | Eyeliner: liquid, gel, pencil, wax/crayon, pen-tip or cake eyeliner used for eye make-up. | Do not automatically apply to mascara, eyebrow pencil, eyeshadow, eyelash glue or eyelash growth products. |
| Indicative HS | 3304.20.00 – eye make-up preparations. | Review actual label, function, composition, retail presentation and product photos. |
| Indicative taxes | MFN duty around 22%; ordinary duty reference 33%; VAT to be checked at 8%/10%. | Do not finalize tax without checking the tariff at customs declaration date. |
| Specialized policy | Imported finished cosmetics generally require a valid cosmetic product notification before commercial import/circulation. | Review Circular 06/2011/TT-BYT and Circular 34/2025/TT-BYT. |
| Main blockage points | Mismatch in notification/CFS/LOA, excessive claims, controlled colorants/preservatives, incomplete labels, C/O discrepancies. | Align product name, shade/SKU, batch, origin and responsible person across all documents. |
SCOPE OF APPLICATION
This article applies only to eyeliner imported for commercial distribution in Vietnam, including liquid eyeliner, gel eyeliner, pencil/wax eyeliner, felt-tip eyeliner, jar eyeliner with brush, cake eyeliner and color/shade variants where the nature is eye make-up cosmetic.
- Do not apply automatically to mascara, eyeshadow, eyebrow pencil, eyelash glue, false lashes, empty applicators, brushes or multi-item make-up sets.
- Samples, testers, gifts and promotional items placed on the market should still be reviewed for notification, labeling and market-responsible entity obligations.
- Claims such as medical eye treatment, eyelash growth stimulation or antibacterial/disinfecting effects may push the product outside ordinary cosmetic treatment.
- Review catalogue, datasheet, SKU/shade list, label, formula/INCI and the actual import purpose.
PRODUCT CLASSIFICATION & IDENTIFICATION
| Checkpoint | Documents to compare | Risk if misdescribed | Suggested description on documents/declaration |
|---|---|---|---|
| Product nature | Catalogue, label, product photos, INCI/formula, SDS if any. | Generic “cosmetic pen” may lead to wrong HS and policy review. | “Eyeliner cosmetic preparation, brand…, shade…, net content…, for eye make-up”. |
| Presentation form | Datasheet, packing, product photos. | May be confused with eyebrow pencil, mascara, eyeshadow or empty tools. | State liquid/gel/pencil/crayon/cake eyeliner. |
| Claims | Artwork, label, website, marketing claims. | Medical or growth claims may exceed cosmetic scope. | State eye make-up function only. |
| Shade/SKU list | Shade list, invoice, packing list, SKU list. | Mismatch causes difficulties in notification and customs check. | Attach shade/SKU annex when multiple colors exist. |
| Label and origin | Original label, Vietnamese label, C/O, invoice, packing list. | Origin, batch, expiry and responsible person may not match. | Align goods description and origin across documents. |
HS CODE – DUTIES – C/O
For finished eyeliner used as eye make-up, the key HS code to review is usually 3304.20.00 – eye make-up preparations. The classification basis is main function, cosmetic composition, application area, retail presentation and label/catalogue description. Sets, empty tools or products with medical claims require separate review.
| Indicative HS code | Application condition | Risk if misclassified | Documents to check |
|---|---|---|---|
| 3304.20.00 | Finished eyeliner for eye make-up in liquid, gel, pencil/wax, pen-tip, cake or jar format. | Wrong HS may affect duty, notification and C/O description. | Label, INCI/formula, catalogue, photos, cosmetic notification, invoice/packing list. |
| 3304.99.xx | Only if the item is not eye make-up but another skin/eye-area cosmetic. | Misstating eye make-up may trigger HS consultation. | Claims, instructions, product form and use area. |
| 9603/9616 or other headings | Only for empty brushes/applicators, packaging or accessories without cosmetic preparation. | Combining tools and cosmetics under one code may be incorrect. | Detailed packing list, structure, set composition and values. |
| Tax/C/O line | Indicative level for HS 3304.20.00 | Application condition | Operational risk |
|---|---|---|---|
| MFN import duty | Around 22%. | For eligible MFN origin/territory where FTA is not claimed. | Check if FTA C/O can provide a better rate. |
| Ordinary import duty | Reference 33%. | May apply if MFN/FTA conditions are not met. | Review Decision 15/2023/QD-TTg and current tariff. |
| VAT | Check 8%/10%. | Reduced VAT applies only when the product is not excluded and the policy is still effective. | Do not assume 8% without checking the annexes and declaration system. |
| Special preferential duty | May be reduced under FTA if C/O/origin proof is valid. | ATIGA, ACFTA, AKFTA, VKFTA, AJCEP, VJEPA, AANZFTA, AIFTA, RCEP, EVFTA, UKVFTA, CPTPP, etc. | Wrong form, origin criterion, description, HS, third-party invoice or transit proof may lead to rejection. |
| Origin route | C/O or origin proof to review | Documents to compare | Risk if incorrect |
|---|---|---|---|
| ASEAN/ATIGA | Form D or applicable origin proof. | C/O, invoice, packing list, B/L/AWB, origin criterion. | Loss of preferential duty if direct consignment or criterion fails. |
| China/ACFTA or RCEP | Form E or RCEP proof. | Description, HS 3304.20.00, exporter, third-party invoice if any. | Form E is often sensitive to description and third-party invoicing. |
| Korea/AKFTA/VKFTA/RCEP | Form AK, VK or RCEP proof. | Origin criterion, exporting country, transport route. | Choosing the wrong FTA may lose the better preferential rate. |
| Japan/AJCEP/VJEPA/CPTPP/RCEP | Form AJ, VJ, CPTPP or RCEP proof. | C/O, transport documents, invoice, packing list, catalogue. | Incorrect origin criterion or late issuance issues may cause rejection. |
| EU/EVFTA, UK/UKVFTA | EUR.1 or origin statement where applicable. | Origin proof, invoice, exporter reference if any, direct consignment. | Invalid statement or inconsistent description can be rejected. |
APPLICABLE SPECIALIZED POLICIES
| Goods situation | Potential policy | Documents to check | Authority/portal if identifiable | Recommended timing | Risk note |
|---|---|---|---|---|---|
| Finished eyeliner for commercial import | Cosmetic product notification and cosmetic management. | Notification number, LOA, CFS/waiver, label, ingredient list, PIF. | Drug/cosmetic authority or public service portal depending on current procedure. | Before shipment/ETA. | Missing notification can block clearance/circulation. |
| Multiple shades/SKUs | Each trade name/shade/SKU must match notification and label dossier. | Shade list, SKU, artwork, invoice, packing list. | Importer/compliance team. | Before PO and invoice finalization. | Mismatch may lead to dossier rejection. |
| Borderline claims | May require regulatory reclassification/claim review. | Claims, labels, website, brochure, composition. | Health/regulatory authorities during inspection. | Before label approval. | Medical/growth claims are high risk. |
| Samples/testers/promotional goods | Notification/label obligations depend on market placement. | Import purpose, quantity, tester label, internal documents. | Customs and health authority depending on case. | Before booking/declaration. | Do not assume samples are exempt. |
| Flammable solvent formulation | May trigger DG transport requirements. | SDS/MSDS, flash point, UN number if any. | Carrier/forwarder/DG specialist. | Before booking. | Missing SDS may delay booking. |
LEGAL DOCUMENTS TO REVIEW
| Document group | Document number/name | Issuing body | Effective date / timing | Role in procedure | Key provisions/annexes to note | Review note |
|---|---|---|---|---|---|---|
| Cosmetics circular | Circular 06/2011/TT-BYT | Ministry of Health | Effective from 2011, as amended | Core regulation for cosmetic notification, PIF, safety, labeling and import. | Notification, LOA, CFS, labeling, PIF. | Check consolidated/amended text. |
| Amending circular | Circular 34/2025/TT-BYT | Ministry of Health | Effective 18 Aug 2025 | Updates cosmetic notification dossier, CFS and filing mechanism. | Electronic/paper submission, CFS/waiver rules. | Apply based on filing time. |
| Labeling decree | Decree 43/2017/ND-CP and Decree 111/2021/ND-CP | Government | Decree 111 effective 15 Feb 2022 | General labeling/origin rules for imported goods. | Mandatory label and Vietnamese supplemental label. | Coordinate with cosmetic labeling rules. |
| MFN tariff | Decree 26/2023/ND-CP | Government | Effective 15 Jul 2023 | MFN import duty schedule. | Heading 33.04; HS 3304.20.00. | Check on declaration date. |
| Ordinary tariff | Decision 15/2023/QD-TTg | Prime Minister | Effective 15 Jul 2023 | Ordinary import duty basis. | Ordinary duty application rule. | Use only where MFN/FTA is not applicable. |
| VAT | Decree 174/2025/ND-CP | Government | Effective 01 Jul 2025 | VAT reduction policy. | Excluded goods/services annexes. | Check current validity and customs system. |
| Sanctions | Decree 117/2020/ND-CP and amendments | Government | Effective 15 Nov 2020 | Administrative penalties in health sector including cosmetics. | Notification, circulation, labeling, quality violations. | Check amendments before application. |
VIEW / DOWNLOAD ORIGINAL LEGAL DOCUMENTS
Circular 34/2025/TT-BYT
Decision 2393/QD-BYT
Decree 26/2023/ND-CP
Decision 15/2023/QD-TTg
Decree 174/2025/ND-CP
Decree 111/2021/ND-CP
Businesses should cross-check the official legal database or issuing authority website before application.
CUSTOMS CLEARANCE DOCUMENT SET
Commercial documents
- Commercial Invoice.
- Packing List showing SKU/shade/quantity.
- Bill of Lading/Air Waybill.
- Sales Contract/Purchase Order if any.
- C/O if preferential duty is claimed.
- Catalogue, original label, product photos and shade/SKU list.
Cosmetic regulatory documents
- Valid cosmetic product notification number.
- Authorization letter from manufacturer/owner.
- CFS or exemption basis where applicable.
- Ingredient/INCI list, original label and proposed Vietnamese label.
- PIF retained for post-market inspection.
| Document group | Required document | Used for | Usually prepared by | Common error | Pre-ETA check |
|---|---|---|---|---|---|
| Commercial | Invoice, Packing List, Contract/PO, B/L/AWB. | Declaration, value, quantity, transport. | Importer, shipper, forwarder. | Vague product name or missing shade/SKU. | Compare SKU/shade against notification and packing list. |
| HS classification | Catalogue, label, ingredients, photos. | HS, duty and policy review. | Importer/compliance/broker. | Confusion with mascara, eyeshadow or empty tools. | Review use and retail presentation. |
| Cosmetic notification | Notification, LOA, CFS/waiver, responsible person information. | Import/circulation condition. | Regulatory/Legal/QA. | Product name mismatch. | Compare trade name, variant, manufacturer/owner. |
| C/O | C/O/origin proof, invoice, B/L/AWB. | Special preferential duty. | Shipper/importer. | Wrong form or origin criterion. | Check form, HS, description, quantity, issue date and direct consignment. |
| Label | Original label, Vietnamese label, artwork. | Clearance/circulation/post-market check. | Importer/brand owner. | Missing ingredients, batch, MFG/EXP or warning. | Checklist under labeling and cosmetic rules. |
CLEARANCE DECISION POINTS THAT MAY HOLD THE SHIPMENT
| Decision point | Question to answer | Evidence | Consequence if unclear | Recommended action |
|---|---|---|---|---|
| HS code | Is the product truly an eye make-up preparation? | Catalogue, label, ingredients, notification. | HS consultation, tax adjustment, clearance delay. | Finalize HS before ETA and keep classification rationale. |
| Cosmetic notification | Does the notification match product/brand/shade? | Notification, LOA, CFS. | Additional regulatory documents requested. | Align notification with invoice and label before shipping. |
| Product claims | Any medical/growth/antibacterial claims? | Artwork, claim list, website. | Possible regulatory reclassification. | Review claims before label/marketing approval. |
| C/O | Is FTA eligibility established? | C/O, invoice, B/L/AWB, origin criterion. | Preferential duty denied. | Check draft C/O before declaration. |
| Vietnamese label | Is the supplemental label complete? | Original and Vietnamese labels, notification dossier. | Post-market/circulation risk. | Prepare label before arrival. |
| Samples/testers | Will the goods be placed on the market? | Import purpose, quantity, internal documents. | Wrong customs type or missing regulatory obligations. | Clarify purpose and applicable procedure. |
E2E IMPORT PROCEDURE FOR EYELINER
Step 1: Pre-ETA review
Confirm HS 3304.20.00 where applicable, MFN/FTA/VAT, cosmetic notification, label and C/O.
Step 2: Lock documents
Finalize invoice, packing list, B/L/AWB, shade/SKU list, original label, INCI/formula and notification dossier.
Step 3: Complete regulatory dossier
Check notification number, LOA, CFS/waiver, PIF and Vietnamese label. Resolve gaps before ETA.
Step 4: Customs declaration
Green channel allows conditional clearance; Yellow checks documents; Red checks documents and physical goods. Key questions: HS, value, C/O, description, notification and label.
Step 5: Clearance and post-clearance control
Deliver to warehouse, control label placement, archive shipment records, PIF and origin documents for post-market checks.
PRE-ETA RISK CHECKLIST
| Risk | Consequence | Pre-ETA control | Documents to check |
|---|---|---|---|
| Notification number mismatch | Additional documents or explanation. | Compare notification with invoice, packing list, label and SKU list. | Notification, label, invoice, packing list. |
| Claims exceed cosmetic scope | Regulatory reclassification risk. | Approve claims before import and sale. | Artwork, website, brochure, label claim. |
| C/O error | Loss of preferential duty. | Review draft C/O before arrival. | C/O, invoice, B/L/AWB, origin criterion. |
| Vague description | Wrong HS and policy risk. | State eyeliner, form, brand, shade and net content. | Catalogue, label, invoice. |
| Incomplete label | Market inspection risk. | Prepare Vietnamese label in line with notification and label rules. | Original label, Vietnamese label, notification. |
| Unclear SDS for solvent-based product | Air/sea booking delay. | Obtain SDS/MSDS and transport classification. | SDS/MSDS, flash point, packing instruction if any. |
FAQ – COMMON BUSINESS QUESTIONS
1. Does imported eyeliner require cosmetic notification?
Yes, where imported for commercial circulation in Vietnam. A valid cosmetic product notification should be available before commercial shipment/circulation.
2. Is HS 3304.20.00 always correct?
No absolute conclusion should be made without reviewing the actual dossier. It is the key reference for eye make-up preparations.
3. Is quality inspection/certification required?
Ordinary finished cosmetics are generally managed through notification and post-market control, but special claims or unusual composition require separate review.
4. Can C/O reduce duty?
Yes, if the origin proof is valid and matches the FTA rules, HS and goods description.
5. Are testers or gifts exempt?
Not automatically. If placed on the market or provided to consumers, notification/label obligations should be reviewed.
6. What if invoice name differs from the notification?
Correct or align documents before declaration; mismatch in trade name, shade, SKU or manufacturer may delay clearance.
7. Is pencil eyeliner stationery?
No, if it contains cosmetic preparation for eye make-up. Pencil form does not change its cosmetic nature.
RELATED ARTICLES
IMPLEMENTATION SOLUTIONS FROM TGIMEX
This article sets out the HS, tax, cosmetic notification and specialized policy map for eyeliner. For actual shipments, each dossier must be checked against catalogue, label, ingredients, shade/SKU list, documents, origin and import purpose.
HS, duties, C/O, notification, labels, catalogue, INCI and shade/SKU list.
Invoice, Packing List, B/L/AWB, C/O, LOA, CFS, notification, label and PIF cross-check.
Agent coordination, carrier booking, pre-alert, ETA and transport documents.
Declaration preparation, channel handling, record retention and post-market label review.
For shipments with cosmetic notification, C/O or labeling requirements, businesses should not wait until cargo arrival to review documents. Small discrepancies may cause additional document requests, clearance delay or unplanned storage costs.
TGIMEX supports an E2E import plan: pre-ETA policy review, document control, international logistics coordination, customs declaration, clearance handling, domestic delivery and post-clearance record keeping.
Tiếng Việt
中文 (中国)
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